JMI provides marketing leadership and support to the legal industry. Our clients range from solo practitioners to multi-office firms. We work in partnership with clients to guide them through the process of building new strategic marketing programs as well as expanding on existing programs. We assist law firms in developing strong internal marketing cultures, enhancing existing business development programs, and developing new programs. We also work closely with individual lawyers, practice/industry groups and law firm management in the development and implementation of strategic marketing plans. JMI works closely with clients to develop and execute customized programs of all sizes at all levels. Once a program is in place, JMI continues to follow up and work with clients to ensure the marketing effort and momentum is maintained and supported.
A few of the tactical aspects for which JMI offers support include: overall marketing program audits, evaluating and organizing marketing department infrastructures, client interview programs, overall branding campaigns and comprehensive Internet marketing programs. JMI has extensive experience and years of expertise in a variety of law firm marketing activities:
- marketing program audits;
- marketing plan and related budget development (individual, practice group and firm wide plans);
- Internet marketing programs including social media initiatives;
- branding campaigns and overhauls (logos, tag lines, websites and all supporting collateral materials);
- establishing cross-marketing programs;
- creating proposal responses and collateral packaging systems;
- designing and implementing client surveys and auditing processes;
- developing and implementing public relations programs to include ghostwriting and placement of byline articles in local and national publications;
- coordinating seminar series, conferences, open houses, anniversaries and other special events; and
- project management of minor website adjustments as well as complete website redesigns.
At all stages of JMI consulting services, clients rely on our unique blend of strategic and implementation capabilities to fulfill their marketing needs and goals. Identifying the most effective and efficient approach and providing ongoing support to insure implementation and follow through is our ever present goal.