With the many challenges the past several years have presented to the legal industry, many opportunities and doors have opened which is further confirmed by a recent article, Bye-Bye Big Firm by Dana Olsen, which appeared in the online version of Corporate Counsel. Ensuring that prospective clients are aware of your firm, your attorneys and the unique services you offer, has never been so important. Visibility and practice recognition is key in today’s market. As I have been preaching, and as the attached article discusses, for many reasons buyers of legal services are looking for opportunities to switch from bigger to smaller firms. With that in mind, now is the time to ensure they are aware your firm is a very viable option and one they should immediately consider. Your firm and the individual attorneys need to remain constantly and consistently visible. Prospects can’t come calling if they don’t know you exist.