About JMI Marketing

About JMI Marketing
About JMI Marketing

JMI provides marketing leadership and support to a wide range of law firms from solo practitioners to multi-office mid sized firms. We work in partnership with our clients to guide them through the process of building new strategic marketing programs and on expanding existing programs that simply need to be revitalized. From development of standard client intake processes to step by step approaches for creating and implementing individual, group and firm wide plans, JMI works closely with clients to develop and execute programs of all sizes at all levels. Once a program is in place, JMI continues to follow up and work with clients to ensure the marketing effort and momentum is maintained and supported.

A few of the tactical aspects for which JMI offers support include: overall marketing program audits, evaluating and organizing marketing department infrastructures, overall branding programs and simple corporate identity adjustments. JMI has extensive experience and years of expertise in a variety of law firm marketing related activities some of which include:

  • marketing program audits;
  • marketing plan development (individual attorney, group and firm wide plans);
  • branding campaigns and overhauls (new logo, tag line, web site and all supporting collaterals);
  • establishing cross-selling programs;
  • creating proposal responses and collateral packaging systems;
  • designing and implementing client surveys and auditing processes;
  • developing and implementing public relations programs to include ghostwriting and placement of attorney byline articles in local and national publications;
  • coordinating seminar series, conferences, open houses and other special events; and
  • project management of minor web site adjustments as well as complete site redesigns.

At all stages of JMI consulting services, clients rely on our unique blend of strategic and implementation capabilities to fulfill their marketing needs and goals. Identifying the most effective and efficient approach and providing ongoing support to insure implementation and follow through is our ever present goal.