Your law firm's "brand" is how people perceive you and how they experience your services and firm overall. It is not just a logo, tag line or impressive web site. It's the sum total of everything the firm does. It is also a promise, to clients, prospects and everybody who interacts with the firm, that the experiences of the past will be fulfilled in the future.
A law firm brand that is anointed as "strong" provides a positive experience for the client. A brand clients consider weak has not consistently delivered its promise - or worse, telegraphs a negative experience. Finally, a brand must constantly reinvigorate itself to keep up with changes in clients and prospects tastes, the competitive environment and the dramatically changing marketplace. Standing still is not a good way to keep a business viable long-term; the competition is fierce and firms that choose to idle, relying on an outdated brand, will struggle to survive.
Our familiarity with the unique needs and positioning lines of law firms and lawyers allows us to develop distinctive promotional materials that are reflective of the legal industry and JMI clients' unique goals and cultural values.
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JMI's strategic design partners are experts in brand foundation programs. They provide JMI clients with the visual and verbal elements needed to shape a law firm brand as it lives in the mind of the market.
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Meaningful firm name, logo, icon and color palettes are the building blocks for a cohesive corporate identity system for any business. Managing your brand's integrity while putting these tools into the hands of your lawyers and other professional staff can be a challenge.
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Every law firm offers a unique range of services through a unique group of lawyers and staff. We have extensive experience identifying the attributes of law firms and determining the best way to convey and represent them through a symbol, simply or customized typeface and/or icon.
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What idea, feeling or words can your firm realistically and authentically own in the mind of the market? This question is at the core of brand positioning.
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The Internet has evolved into a mainstream business resource. Having an effective web site is essential to building and enhancing a law firm's practice and image.
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