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It’s never too early, or too late, to start building your individual client contact list and establishing a personal system for managing your network of contacts. You may eventually develop and maintain multiple lists including a master list with all clients and contacts, a list of just your referral sources, a list of prospective clients and perhaps unique industry or practice area related lists. This list may initially include law school classmates – who will

American Lawyer reported today that things are looking brighter among The Am Law 100 law firms. Eighty-three firms reported revenue gains (increase of 25 from the previous year).  All 100 firms rose by single digits last year in gross revenue, revenue per lawyer, and profits per partner. Additionally, that ongoing storm of layoffs has eased considerably and in fact, many firms have reversed course and are once again hiring at all levels.

Despite years of trying to stay away from social media, individual lawyers and law firms are beginning to deploy social networking tools to build practice and firm awareness.  Swarms of law firms are joining the ranks and reaching out to this once uncomfortable platform; the level of comfort and understanding of this online world of communicating has definitely evolved. As law firms wake up and recognize the potential of social media networking, law firm leaders

With the many challenges the past several years have presented to the legal industry, many opportunities and doors have opened which is further confirmed by a recent article,  Bye-Bye Big Firm by Dana Olsen, which appeared in the online version of Corporate Counsel.  Ensuring that prospective clients are aware of your firm, your attorneys and the unique services you offer, has never been so important. Visibility and practice recognition is key in today’s market.  As

In a recent conversation with a lawyer, he said that during an “informal” meeting with a prospect he felt he could have done a much better job describing his practice and how he could best serve the needs of the prospect. I asked him what kind of research he did to prepare for the meeting. His answer: nothing more than glancing at their website, just minutes before the meeting, to quickly read their website bios.

Your law firm’s “brand” is how people perceive you, how they experience your services and your firm overall. It’s not just a logo, a tag line or a visually appealing website. It’s the sum total of everything your firm does, at every level, in providing legal services and communicating with various audiences. It’s the overall experience clients, prospects, referral sources and vendors have when dealing with each lawyer, each staff person and your firm overall.