Our familiarity with the unique needs and positioning lines of law firms and lawyers allows us to develop distinct brands and supporting materials that are reflective of the legal industry and our clients’ unique goals and cultural values. JMI is associated with a team of premier design firms who have extensive experience developing comprehensive branding campaigns for law firms. JMI and our design partners work collaboratively to assist clients with overall strategic design formulation including complete brand foundation packages as well as all related print and electronic media. We work closely with our clients at all stages of the process from concept development to design, layout, copy writing and editing, and coordination of printing and production.
JMI has assisted numerous law firms in the development and launch of branding programs. As the basis for all future marketing efforts, our approach to brand development encapsulates and communicates who the firm is, what the firm stands for and where the firm is going. A comprehensive branding package process includes (but is not limited to):
- Brand Discovery
- Visual Identity Development
- Corporate Identity System
- Brand Standards
- Brand Positioning & Messaging
- Naming & Tagline Writing
Why should clients choose your firm, and individual lawyers, over the competition? The purpose of brand strategy is to answer this key question. Whether you’re trying to pinpoint the qualities that define and differentiate a law firm’s brand, or need help communicating an existing or new brand effectively, JMI can help take your brand and firm to the next level.