A changing marketplace and increased levels of competition have forced law firms to behave less like professions and more like sophisticated businesses. Pressure to carefully analyze and methodically develop strategic marketing plans has never been so important. Never has it been so important to strategically identify immediate opportunities and implement effective programs to act on them. Our business and legal industry landscape continues to evolve and change in dramatic ways; it seems only common sense to pay attention now rather than later.
Client Surveys
It’s much easier today then it has ever been for clients to switch law firms. With the rise of the Internet and other communication tools, you can guarantee that your clients are receiving information – on a daily or weekly basis – about the services and successes of other lawyers and law firms – competition has never been so fierce.
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Cross-Marketing Programs
We assist businesses in exploring the problems inherent in the cross-marketing process and offer solutions and suggestions to immediately implement effective cross-marketing programs. It’s not uncommon to find key clients who use only one, or a limited number, of the many available services offered by a law firm when they could and should be using many more.
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Marketing Department Infrastructures
Traditional corporate marketing department structures do not necessarily transfer well to the law firm environment. We have significant experience in building and improving upon marketing support structures tailored for the unique needs of a law firm.
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Marketing Plans
Planning is a critical process for all businesses and law firms are no different. Short and long-term planning programs are necessary elements which allow the entire firm and individual lawyers to adapt and conform to the constantly changing business environment and marketplace.
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Marketing Program Audits
Many law firms and individual lawyers get caught up in the process of renewing and redoing the same marketing activities year after year without ever considering their effectiveness and true value.
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Contract Marketing Director
Most small and midsize law firm budgets do not justify a full-time in-house marketing professional. JMI provides the same services as full-time in-house marketing staff but on an affordable hourly basis. We do not require contract commitments but are available to work on an hourly or per-project basis or in whatever other capacity best meets the needs of the firm.
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