Traditional corporate marketing department structures do not necessarily transfer well across all industries and business types. We have significant experience in building and improving upon marketing support structures tailored for professional service firms. Our marketing infrastructure services range from developing job descriptions, to seeking appropriate candidates, to evaluating existing personnel. We assist businesses with evaluating their marketing needs, internal and external support and staffing needs (including department composition and size) and help to develop an effective marketing structure depending on the size of the organization, market position and future plans for growth. We conduct needs assessment surveys with the company’s professionals and management to determine the most critical marketing functions required. We then recommend the structure necessary to meet the firm’s needs. Building a solid marketing support structure within any company, is paramount to the development and implementation of the overall marketing plan and efforts.
