Many law firms get caught up in the process of renewing and redoing the same marketing activities year after year without ever considering whether they are still relevant, truly effective or of any value. Before simply renewing a membership, sponsorship commitment, advertising agreement, directory listing or other marketing initiative, invest the time in analyzing the worthiness of the activity and how it relates to your firm’s overall strategic plan. All marketing efforts should be in sync with the firm’s central plan and vision. We analyze firms’ current marketing programs to ensure that a unified direction is guiding the overall marketing effort. Prior to making recommendations we audit all internal and external marketing activities and efforts including:
- Marketing Budget Allocation
- Marketing Department Infrastructure
- Brand Foundation
- Charitable Contributions
- Client Database (CRM)
- Client Intake Process
- Advertising
- Public Relations
- Directory Listings
- Newsletters and Special Publications
- Special Events, Seminars and Sponsorships
In addition to the above, we will audit all marketing related systems, forms and processes for monitoring and evaluating results.